The health and fitness industry offers a broad market, so narrowing down your focus is helpful and financially logical. Because the market is broad and dynamic, there is significant competition. Imagine if every health and fitness professional had the same focus; we’d be cannibalizing business from each other and that’s…

As with any aspect of the work we do, if we don’t shake it up now and again, things start to feel stale — not just for you but for your clients and class participants. Group fitness is one of the areas of the health and exercise industry that thrives…

How can a personal trainer know if a job opportunity is worth the investment in time and exploration or is a disaster waiting in the wings? You may not know right out of the gate. Red flags are everywhere in life and in business, and the fitness business is no…

We all have our unique gifts — some are obvious and some less so. We also have “blind spots” or areas of weakness. When we take the time to evaluate both our strengths and weaknesses, we can uncover new ways to build habits that will support a sustainably healthy lifestyle…

Making progress is not about hustling all the time, never pressing pause, or having an infinite supply of willpower. In fact, this is the opposite of progress. It’s the grind that eventually stagnates progress and leads to mental and physical burnout. The truth is — rest days are massively underrated…

All certified personal trainers have a coaching-type role but not all health coaches are certified personal trainers. Depending on your certifying agency and/or governing body, the roles of personal trainer and health coach may be defined differently. These two roles can also vary by place of employment. Let’s take a…

Diet culture would have us believe that “sugar is evil” and it “causes weight gain.” Neither of these statements is accurate to the degree that diet culture messaging would have us believe. …

Just as we can become bored with our own workout programs, our clients can, too! It’s important to keep things fresh, fun, and innovative — not only to continue to promote progress but to avoid burnout and staleness. Here are five strategies every personal trainer can implement to improve workouts. Five Ways to Improve Workouts Add Variety …

Trends in nutrition come and go as swiftly as trends in fashion. A quick Google search or social media scroll will net consumers more “eat this and not that” advice than they can reasonably digest (pun intended). Nutrition, unlike fashion, is an evidence-based industry. As we learn more, guidelines will…