Every health and exercise professional has their own approach to onboarding a potential client. Some offer initial consults (free or for a nominal fee), some offer a free workout session, while others might invite potential clients to group sessions for free. Whatever way you approach recruitment and onboarding is up…

Can a 5-minute HIIT workout actually provide benefit to your fitness clients? Let’s talk about HIIT and how it is best utilized for busy clients at all fitness levels. Fitting it in Summer is upon us! Schedules are packed with social events, travel, kids’ activities, and — work — don’t forget work. Though…

At some point in human existence, we were conditioned to think rest and recovery is a reward and not a right or vital component of healing and progress. As such, fitness clients may not naturally realize rest days and active recoverydays are essential to achieving their health and fitness goals…

Oh, social media, how I love and despise you in equal measure. Social media provides just as many benefits as it does barriers or downsides. Let’s take a closer look at them both. Social Media Upsides We would be misguided if we neglected to acknowledge the number of positives associated with the many…

One of those downsides of social mead is the upcropping of the fitness influencer. These “trainers” grow in number of followers and scientific blunders by the day. It’s time we, as the pros, call out the fit-fluencer red flags and teach our clients about real, evidence-based practices. How Body Image is Impacted In 2018 in…

Starting a business is a challenge many newly certified fitness professionals are hesitant to take on. It makes sense — it’s not really a science by definition and personal trainers and fitness professionals are–by education, trade, and passion–scientists. Being a business owner is a different (and intimidating) realm for many…

My experience as a health and exercise professional started in 2003 after graduating with my bachelor’s in Exercise Science and achieving my first certification (NSCA-CPT). Early on in this experience, I relied too heavily on the science of program design and misjudged the art of it. While workout program design…

Walking has clear benefits for the body and mind. It improves cardiorespiratory health, reduces stress, helps maintain muscle mass and bone density, and gets the blood pumping throughout the body. Walking is also weight-bearing, but low-intensity. It requires no special equipment, programming, or a high fitness level to engage in…

Turning paying fitness clients into staying clients requires as much finesse as it does the appropriate application of science. Just because you get the client in the door or on the screen, is not a guarantee that they will stay with you for the long haul. Client retention is an…